Freedom Surf Web Redesign

Freedom Surf Shop came out the other end of their first year of business and identified some new needs for their website. After collaborating on the original Freedom Surf Website, we were asked to come back and redesign the front page. The idea was to recreate this page as a blog that could be frequently updated with videos, pictures, news, product bios, etc. The redesign was a huge success, becoming the talk of the shop's regulars, dramatically increasing web traffic and becoming a place where surf culture was created. All of this served to strengthen brand loyalty, introduce the shop to new customers, and ultimately increase sales.